Conway Twitty, born Harold Lloyd Jenkins, was a pivotal figure in both rock and country music. Though he initially aimed for rock stardom in the 1950s, he found his true calling in country music, where he reigned supreme for decades. Twitty, known for his smooth baritone and emotionally charged delivery, amassed an impressive collection of awards, including multiple Country Music Association (CMA) and Academy of Country Music (ACM) awards. He consistently topped the Billboard country charts, achieving an astounding 55 number-one hits throughout his career.
One of his most enduring and iconic songs is “It’s Only Make Believe,” released in 1958. This rock and roll/pop ballad marked a significant turning point in Twitty’s career, propelling him to national fame and establishing him as a major recording artist. While a far cry from his later country stylings, the song showcased his vocal versatility and undeniable charisma.
“It’s Only Make Believe” tells the story of a man deeply in love with a woman who doesn’t reciprocate his feelings. He resorts to pretending, acting as if they are truly in love, even though he knows it’s a charade. The lyrics delve into the pain and vulnerability of unrequited love, highlighting the lengths one will go to in order to experience the illusion of romance. The song’s simple yet poignant narrative, combined with Twitty’s passionate delivery, resonated deeply with audiences.
Upon its release, “It’s Only Make Believe” was an instant hit, climbing to number one on the Billboard Hot 100 chart. Its widespread appeal crossed genre lines, captivating listeners of all ages. The song continues to be a classic, frequently covered by other artists and enjoyed by new generations of music lovers. Many listeners have praised its raw emotion and relatable theme, noting how it perfectly captures the heartache of loving someone from afar. Its enduring popularity underscores the timeless power of a well-crafted song that speaks to the universal experience of longing and unfulfilled desire.